Our aim is becoming a leading firm which improves and develops corporate and individual performance management, applying all points of strategic planning and process development models, determininig its identity and brand positioning and strategy according to the goal of becoming an international brand, acting sensitively in providing the satisfaction of its employees and customers, behaving sensitively to the environment and consumer rights, developing constantly by prioritizing R&D and producing cleaning equipment at world standards.

Making organizational and business process development continuous, implementing internal audit in order to increase the performance of employees and the company.

Implementing the required strategies in order to become a well-known and preferred brand both local and abroad.

Increasing the profit of the company continiously and providing equal income distribution among employees and stakeholders.

Providing high-quality and durable products which exceed customer expectations.

Evaluating customer feedbacks and reviews continuously and using this information for product development processes.

Increasing export sales continuously in order to contribute country's export sales target of 500 billion USD.

Protecting natural resources by developing environmentally sensitive manufacturing processes.

Reducing waste of materials and encouraging recycle.

Using sustainable materials in order to minimize negative environmental impacts.

Following technological developments closely in the sector, increasing its market share by developing new products. Acquiring competitive advantage by investing in R&D efforts.

Increasing the abilities of employees and ensuring their continuous development.

Creating a work environment which encourages employee participation and providing peace of mind.

Being sensitive about health and safety at work and taking necessary precautions.

Improving quality management system and increasing work efficiency continuously.

Implement international quality management systems such as ISO 9001 effectively.

DD-002 / Rev.03 / 06.01.2025